Why a PE Fund would want to partner with Expert Analysis Group

Private equity funds are generally setup using a General Partner (GP) / Limited Partner (LP) model.

• The GP manages the fund and makes investment decisions. It typically contributes a small amount of capital and receives a share of the fund's profits (called carried interest). In most structures, the GP does not receive management fees directly.

• The LPs are investors (e.g. professional or qualified investors) who provide the majority of capital. They are passive, not involved in management, and their liability is limited to their investment.

This structure is commonly used because it protects investors (limited liability), aligns interests with the GP, and is familiar to institutional investors.

FCA-Regulated Advisory Firm – Why It Matters

Key challenges for many funds are; conducting activities in the UK / engaging with UK investors and extracting fees to support the operations of the GP (PE firm). Our FCA-authorised firm solves this by allowing the fund’s team (or their vehicle) to act as an Appointed Representative (AR) under our supervision.

Benefits of the AR Structure:

• Enables the principals to legally advise on investments, arrange deals, and market the fund to UK investors

• Provides FCA oversight without needing direct authorisation (which is expensive and time-consuming)

• Onboarding can take just 6–8 weeks, far faster than obtaining authorization

• Supports reverse solicitation for non-UK investors (investors who approach the firm of their own accord)

• Allows GP to extract fee income to support their business operations in a fully compliant manner

This model is efficient, scalable, and legally robust.

Expert Analysis Group is an FCA-authorised principal firm providing Appointed Representative services. Learn more about how we can help your firm or contact us to discuss your requirements.